Challenge: Optimize and redesign e-commerce website to increase conversion rate of visitors to sales.
Solution: Translate business/user needs into simple sales experience. Create user personas to determine site architecture. Develop site map and wireframes, and integrate CMS for easier client updates and future product launches. Organize content development, user-testing of product with video testimonials, competitive product data, and graphics. Assist with marketing strategy.
- View Wireframes
(102k pdf)
- View Website (new window)
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