Why interact? Ask me how!

Challenge: Seminar participation relied heavily on the dynamic of a group structure. The seminar leader was responsible for 50 group leaders. The seminar body of 300 participants needed to be better supported and managed.

Solution: Researched group dynamics of powerful teams like S.W.A.T teams, football teams, and bombs squads. Developed communication strategy using already established group dynamics and reallocating tasks to the group leaders. Created a new leader body of head coaches to support smaller numbers of group leaders. Established recommended guidelines for managing group meetings and information dissemination.

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Challenge: Genworth corporate partners needed a more user-friendly online application for their group sales site to increase. Simplify content for easier consumption, but also provide type “A” personalities with an educational component to satisfy their need for specific details. Make the registration process simple and intuitive.

Solution: Using Flash and DHTML relevant information is associated with the linear process of learning/applying. Integrating a dual pane navigation provides a tutorial-like learning section while also enabling users to be guided confidently through the application process. User persona’s, paper prototypes, and competitive analysis findings continually aided in architecture decisions.

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